What is Pinterest?
Pinterest is a visual discovery engine where users explore ideas, curate content onto personalized boards, and shop products through an intuitive interface.
Pinterest: A Visual Discovery and Social Media Platform
Overview
Pinterest is a visual search and discovery platform where users can find inspiration, curate ideas, and shop products. Launched in 2010, this San Francisco-based company has grown to serve over half a billion monthly active users globally.
Key Features
At its heart, Pinterest revolves around "Pins," which are images or videos saved to virtual collections called "Boards." Users can save pins from across the web or directly within Pinterest, each typically featuring a description and a link to its original source. The platform also boasts powerful visual discovery and search tools, allowing users to explore content based on their interests, trending topics, and personalized recommendations.
Shopping Integration
Beyond inspiration, Pinterest seamlessly integrates shopping functionalities. Users can shop directly from the platform through shoppable pins, create shopping lists, and experience streamlined checkout processes, making it a comprehensive platform from idea to purchase.
Purpose
More than just an image-sharing site, Pinterest acts as a visual search engine designed to bridge the gap between inspiration and action. It empowers users to visualize and plan various aspects of their lives, from everyday DIY projects to significant life events, encouraging them to transform their ideas into reality.
What features and use cases does Pinterest offer?
- Visual search and discovery engine
- Personalized idea curation and organization into boards
- Integrated product discovery and shopping features
- Personalized content recommendations for inspiration
- Planning and brainstorming tool for various projects
- Saving visual content from the web to personal collections
Prices
| Category | Description | Price |
|---|---|---|
| Standard User Account | Access to the Pinterest platform for personal use, idea curation, and content discovery. | free |
| Pinterest Advertising | Monthly spending for startups/small businesses. | $1–$100 per month |
| Pinterest Advertising | Monthly spending for larger businesses/enterprises. | $101–$1,000+ per month |
| Pinterest Advertising (CPC) | Cost per click for ads. | $0.10–$1.50 |
| Pinterest Advertising (CPM) | Cost per 1,000 impressions for ads. | $2–$5 |
| Pinterest Advertising (CPA) | Cost per action/conversion for ads (depending on campaign goals and industry competitiveness). | $5–$8 |
| Pinterest Advertising | Typical daily budget for ads. | $5–$10 per day |
| Pinterest Management | Monthly services by a junior Pinterest Virtual Assistant. | $300+ per month |
| Pinterest Management | Monthly services by experienced Pinterest managers (scope-dependent: pin volume, keyword research, etc.). | $500–$800 per month |
| Pinterest Management | Hourly rate for Pinterest management services. | $39+ per hour |
| Pinterest Management | Monthly management packages (depending on time invested and value provided). | $786+ per month |
Prices may vary by region. We do not guarantee the accuracy of prices. For current information see: https://www.pinterest.com/
Reviews
What do other users say about Pinterest?
Oliver Meimberg
17. Oktober 2025
Immer wieder eine wundervolle Inspirationsquelle. Love it.