What is Matomo?
Matomo is an open-source, privacy-focused web analytics platform providing complete data ownership, detailed visitor insights, and customizable reporting, available for self-hosting or cloud deployment.
Matomo: The Open-Source, Privacy-Focused Web Analytics Platform
Matomo is a powerful open-source web analytics platform that offers a comprehensive suite of tools for understanding website performance and user behavior. Positioned as a privacy-first alternative to services like Google Analytics, Matomo emphasizes user control over data.
Data Ownership and Privacy
A core tenet of Matomo is 100% data ownership. Users can host the software on their own servers, ensuring that all collected data remains under their direct control and is not shared with third parties. This commitment to privacy makes it a preferred choice for organizations in sensitive sectors such as government, healthcare, and legal.
Comprehensive Analytics Features
Matomo provides detailed insights into visitor behavior, including geographical location, browser usage, and page views. It also tracks user interactions like external link clicks and file downloads. The platform offers real-time data updates and customizable dashboards, allowing users to tailor their reporting interface to specific needs.
Open-Source and Customizable
As an open-source solution, Matomo is freely available under the GPL v3 license, enabling users to download, inspect, and even modify the source code. This flexibility allows for extensive customization and integration with other systems, making it adaptable to a wide range of analytical requirements.
What features and use cases does Matomo offer?
- Website visitor tracking and behavior analysis
- Full data ownership and privacy control
- Customizable reporting dashboards
- Real-time website performance insights
- Self-hosted or cloud deployment options
Prices
| Pricing Category | Description | Price |
|---|---|---|
| On-Premise | Self-hosted software, requires technical knowledge and server | free (software), paid add-ons |
| Cloud (Starter) | Up to 30 websites, 50,000 monthly hits | $23/month |
| Cloud (Scalable) | Pricing scales with monthly website traffic | up to $16,900/month |
| Cloud (Enterprise) | Custom pricing for larger setups and additional features | Custom |
Prices may vary by region. We do not guarantee the accuracy of prices. For current information see: https://matomo.org
Video
Reviews
What do other users say about Matomo?
No reviews yet
Be the first to review this service!