What is Mailchimp?
Mailchimp, a leading email marketing platform, offers tools for automation, audience segmentation, analytics, and integration with various apps, catering primarily to small and medium-sized businesses.
Mailchimp
What it does
Mailchimp is an all-in-one marketing platform that helps businesses design, send, and optimize email campaigns, automate customer journeys, and grow audiences. Its intuitive editor and library of templates make it easy to create professional emails without code, while built-in data tools unify contacts and insights.
Key features
Core capabilities include a drag-and-drop email builder, audience management with segmentation and tags, and behavioral automation for timely, personalized messages. Marketers can run A/B tests, track performance with detailed analytics, and create multichannel campaigns with landing pages, forms, and social ads. Mailchimp integrates with popular e-commerce platforms and CRMs to sync purchase data, power product recommendations, and measure revenue impact.
Who it’s for
Mailchimp suits startups, small businesses, and growing brands that need scalable, user-friendly marketing. It’s also helpful for creators and nonprofits seeking reliable deliverability, GDPR-friendly tools, and clear ROI reporting—without the overhead of complex, enterprise systems.
What features and use cases does Mailchimp offer?
- Email marketing campaigns with a drag-and-drop email builder
- Audience management CRM with tags, segmentation, and personalization
- Automated workflows (welcome series, abandoned cart, drip campaigns)
- A/B testing and send-time optimization
- Signup forms, landing pages, and pop-ups to grow subscribers
- Detailed analytics and ROI/reporting dashboards
- Integrations with e-commerce and apps (Shopify, WooCommerce, Salesforce, etc.)
Prices
| Pricing Category | Description | Price |
|---|---|---|
| Free | Basic email marketing features | Free |
| Essentials | Email templates, A/B testing, custom branding | $11/mo |
| Standard | Advanced automation, retargeting ads | $17/mo |
| Premium | Advanced segmentation, multivariate testing | $299/mo |
Prices may vary by region. We do not guarantee the accuracy of prices. For current information see: https://mailchimp.com
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