What is LinkedIn?
LinkedIn, a Microsoft-owned professional network with 1B+ members, offers profiles, job search, messaging, recruiting tools, learning courses, mobile apps, free and premium plans.
LinkedIn is the internet's office lobby: a giant directory where resumes mingle with sales pitches. You build a profile, collect endorsements like digital stickers, and hope recruiters or clients bite. It’s less social, more transactional—and that’s the point.
Core Moves
Connect, follow, DM. Post thought leadership, or at least try. Job listings, hiring tools, and analytics tie it together. Behind the scenes, search and recommendation engines reward activity and keywords, not necessarily expertise.
The Feed
The feed is part career fair, part TED Talk karaoke. Expect success stories, soft-sell threads, and occasional useful industry intel. Muting, filtering, and tight networks make it bearable.
Bottom Line
If you sell, hire, or switch roles, LinkedIn is unavoidable. Treat it like a portfolio and a pipeline, not a diary. Show your work, mind your keywords, and ignore the performative hustle.
What features and use cases does LinkedIn offer?
- Professional profile as an online resume (work history, skills, achievements)
- Build and manage a professional network; connect, follow companies, join groups
- Job search with advanced filters, alerts, and Easy Apply for streamlined applications
- Direct messaging and InMail for outreach and business development
- Endorsements, recommendations, and skill assessments to validate expertise
- Content publishing to share updates and articles and engage with industry audiences
- Hiring and recruiting tools for posting jobs and sourcing candidates
Prices
| Plan | Price | Description |
|---|---|---|
| LinkedIn Basic | free | Core profile, networking, limited search and messaging. |
| Premium Career | $39.99/month | Job-seeker tools, InMail, profile views, LinkedIn Learning access. |
| Premium Business | $59.99/month | Business insights, more InMail, extended people browsing, Learning access. |
| Sales Navigator Core | $99.99/month | Sales prospecting with advanced lead/company search and alerts. |
| Sales Navigator Advanced | $149.99/month | Team features, CRM sync, lead sharing and governance. |
| Sales Navigator Advanced Plus | contact sales | Enterprise sales solution with advanced CRM integrations and admin controls. |
| Recruiter Lite | $169.99/month | Individual recruiter tools for sourcing candidates with InMail. |
| Recruiter (Enterprise) | contact sales | Full recruiting suite for teams with advanced search, seats, and ATS integrations. |
| LinkedIn Learning (Individual) | $39.99/month | Access to the full library of LinkedIn Learning courses. |
| Company Page | free | Create and manage an organization’s LinkedIn presence. |
| LinkedIn Ads (Campaign Manager) | pay-as-you-go | Auction-based CPC/CPM/CPV pricing; set your own budgets and bids. |
Prices may vary by region. We do not guarantee the accuracy of prices. For current information see: https://www.linkedin.com
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