What is Instagram?
Instagram, a Meta-owned photo and video platform with over 1 billion users, offers Stories, Reels, DMs, filters, shopping, ads, Explore discovery, and iOS and Android apps.
Visual Feed, Endless Scroll
Instagram is the internet’s glossy magazine: photos, short videos, Stories, and Reels stacked into an infinite feed. You follow friends and creators, then the algorithm fills the gaps with whatever keeps you staring.
Creation Meets Commerce
Filters, edits, and music make posting effortless; Reels chases TikTok’s energy. Shops and tags turn inspiration into checkout, which is slick—but you’ll feel the sales pitch creeping into your DMs and Explore.
Algorithm, Not Autonomy
Your “home” is no longer chronological. The recommendation engine decides what performs, rewards trends over nuance, and buries quiet excellence under engagement bait.
For Creators and Curators
Great for brands, influencers, and anyone who treats identity like a moodboard. If you just want friends’ updates, brace for noise, ads, and the subtle pressure to become a content producer.
What features and use cases does Instagram offer?
- Photo and video sharing with built-in editing tools and AR filters
- Stories and Highlights for temporary updates and curated collections
- Reels for short-form video creation and discovery
- Live streaming with interactive comments and Q&A
- Direct messaging, group chats, and disappearing media
- Explore and hashtag discovery to reach new audiences
- Business and creator tools: analytics, ads, shopping and product tagging
Prices
| Pricing category | Price | Short description |
|---|---|---|
| Instagram (personal use) | free | Core app features: create account, post, browse, message. |
| Ad‑free subscription (EU/EEA/CH) | €9.99/month (web); €12.99/month (iOS/Android); +€6/€8 per additional account | Removes ads on Instagram in eligible regions; additional account fee applies from Mar 1, 2024. |
| Meta Verified (individual) | $11.99/month (web); $14.99/month (iOS/Android) | Verification badge, account support, and impersonation protection; price varies by region. |
| Instagram Subscriptions (fan to creator) | $0.99–$99.99/month | Fans subscribe to creators for exclusive content; creator selects price. |
Prices may vary by region. We do not guarantee the accuracy of prices. For current information see: https://www.instagram.com
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