What is Adobe Firefly?
Adobe Firefly, an AI-powered creative tool, offers text-to-image generation, intuitive editing features, seamless integration with Adobe Creative Cloud, and supports generative AI for creative professionals.
Adobe Firefly
Adobe Firefly is Adobe’s family of generative AI models and an intuitive web app that accelerates creative work, from concept sketches to polished marketing assets.
What it does
Firefly turns text prompts into images, applies Generative Fill and Expand to add, remove, or extend scenes, styles lettering with text effects, recolors vectors, and builds backgrounds and templates—helping teams prototype and iterate in minutes.
How it works
Type a prompt, then refine with style presets, negative prompts, aspect ratios, and lighting. Use Style Reference and Structure Reference to match look and layout, or bring edits into Photoshop and Illustrator for layered, nondestructive control.
Trust and licensing
Firefly models are trained on Adobe Stock, openly licensed, and public‑domain content, and are designed for commercial use. Content Credentials can attach provenance metadata to outputs, supporting transparency, while safety filters and brand controls help maintain compliance.
What features and use cases does Adobe Firefly offer?
- Prompt-based text-to-image and image-to-image generation with style and structure controls
- Generative Fill/Expand for object removal, background replacement, and canvas extension
- Text effects and vector recolor tools for typography and illustration workflows
- Seamless integration across Adobe apps (Photoshop, Illustrator, Express) and the web app
- Commercial-use–ready outputs with Content Credentials for provenance and transparency
- Style references, presets, and parameter controls for consistent, on-brand results
- Rapid iteration with multiple variations, upscaling, and non-destructive edits
Prices
| Pricing Category | Description | Price |
|---|---|---|
| Free Usage | Limited access to features | free |
| Individual Plan | Full access for personal use | |
| Business Plan | Enhanced features for teams and businesses | |
| Enterprise Plan | Custom solutions for large organizations |
Prices may vary by region. We do not guarantee the accuracy of prices. For current information see: https://firefly.adobe.com
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