What is Adobe Express?
Adobe Express offers templates, AI tools via Firefly, quick video and image edits, web and mobile apps, free and premium plans, Creative Cloud integration, social scheduling.
Adobe Express, in short
Adobe Express is Adobe’s fast-food design counter: a browser and mobile app for knocking out social posts, flyers, simple videos, and quick PDFs. It’s template-led, drag-and-drop, with Firefly-powered tricks like background removal, text effects, and auto-resize that actually save time.
Who it’s for
This is for marketers, students, solo founders, and teams who need assets yesterday. Non-designers get guardrails; designers get a sprint lane for mockups before opening the heavy artillery.
What it does well
The library is broad, the brand kits keep colors and logos consistent, and the quick actions handle the boring bits—crop, trim, convert, compress. Stock and icons are right there, plus a lightweight scheduler for pushing posts without tab gymnastics. Projects sync across web and mobile without drama.
Where it falls short
The trade-off: sameness creeps in, layout control is shallow, and large projects stutter in the browser. Many assets sit behind a paywall, and licensing prompts interrupt flow. Fine for speed and volume; not the tool for meticulous typography or complex comps.
What features and use cases does Adobe Express offer?
- Simple drag-and-drop editor with layers, animations, and smart layout guides
- Template-driven creation for social, web, and print with fast, consistent results
- Brand Kits to manage logos, colors, and fonts; auto-apply across projects
- AI features (Adobe Firefly): text-to-image, generative fill, text effects, and auto-resize
- Quick Actions for images/video/PDFs (background removal, crop/trim, convert, compress, merge)
- Auto-resize and content scheduling for multiple social platforms
- Adobe Stock and Adobe Fonts integration for licensed assets within the editor
- Real-time collaboration, commenting, cloud sync across web/mobile, and easy exports
Prices
| Plan | Short description | Price |
|---|---|---|
| Free | Core design features, basic templates and fonts; limited stock assets and generative credits. | free |
| Premium (Individual) | All premium templates and assets, brand kits, background removal, content scheduler, more generative credits. | US$9.99/month or US$99.99/year |
Prices may vary by region. We do not guarantee the accuracy of prices. For current information see: https://www.adobe.com/express/
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